Privacy Policy

We do not require you to create an account or provide any personal information to use SpikeSearch. The following data is collected automatically when you visit the site:

• Usage data: Pages visited, time spent, referral source, browser type, device type, and general geographic location (country/city level). This is collected via Google Analytics and Microsoft Clarity.
• Cookies: Small text files placed on your device by our analytics providers (see Section 3). We do not set first-party cookies ourselves.
• Search queries: If you use the on-site search feature, your query is processed server-side to return results. We do not store individual search queries against any identifier.
• Contact information: If you contact us by email, we retain your email address and the content of your message in order to respond.

The information collected is used to:

• Understand how visitors use the site so we can improve it
• Identify and fix technical errors
• Monitor traffic patterns and content performance
• Respond to enquiries sent directly to us by email

We do not sell, rent, or trade your information with third parties for marketing purposes.

We use the following third-party analytics tools:

Most browsers allow you to refuse or delete cookies through their settings. Doing so may affect the functionality of some websites but will not affect your use of SpikeSearch, as we do not require cookies to display content.

SpikeSearch is powered by the following third-party services. Each operates under its own privacy policy:

• Sanity.io — our content management system, used to store and serve trend data.
• Anthropic (Claude AI) — used server-side to generate trend analysis. No visitor data is passed to Anthropic; only the trending keyword itself is sent to generate analysis copy.
• Google Trends — the source of raw trending keyword data, pulled daily via automated pipeline.

We do not control and are not responsible for the privacy practices of these third-party services.

Some pages on SpikeSearch may contain affiliate links — links to third-party products or services from which we may earn a commission if you make a purchase, at no additional cost to you. These links are disclosed where they appear with the note "Articles may contain affiliate links."

Clicking an affiliate link will take you to a third-party website. We have no control over the content or privacy practices of those sites and recommend you review their privacy policies.

Analytics data collected via Google Analytics and Microsoft Clarity is retained in accordance with each provider's default retention settings (typically 14 months for Google Analytics). Email correspondence is retained for as long as is reasonably necessary to resolve your enquiry.

Depending on your location, you may have the following rights in relation to your personal information:

• Access: Request a copy of any personal information we hold about you.
• Correction: Request that inaccurate information be corrected.
• Deletion: Request that we delete personal information we hold about you, where we are not required to retain it.
• Objection / opt-out: Object to the processing of your information for analytics purposes (see Section 3 for opt-out links).

Australian residents are protected under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). European residents may have additional rights under the General Data Protection Regulation (GDPR). To exercise any of these rights, contact us at the details in Section 9.

SpikeSearch is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

For privacy-related enquiries or to exercise your rights, contact us at:

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically. Continued use of SpikeSearch after changes are posted constitutes your acceptance of the revised policy.